| 袁恩培,邱杰斐.云南土特产商品包装的地域文化元素植入研究[J].包装工程,2013,34(14):9-12. |
| 云南土特产商品包装的地域文化元素植入研究 |
| Research on Region Culture Element of Yunnan Native Commodities Packaging Design |
| 投稿时间：2013-01-12 修订日期：2013-07-20 |
| DOI： |
| 中文关键词: 地域文化 土特产 商品包装 元素植入 品牌形象 |
| 英文关键词: region culture native products commodity packaging elements implanted brand image |
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| 中文摘要: |
| 以云南少数民族图形和文化意蕴为启示，分析了云南地域文化元素的形式和内涵。结合少数民族文化特色，从“形”、“色”、“意”、“材”4 个方面切入，论述了地域文化元素在土特产商品包装中的植入方式及其价值，并探讨了云南地域文化元素在土特产商品包装中的影响和发展。研究表明，云南土特产商品包装应与地域文化元素紧密结合。 |
| 英文摘要: |
| It analyzed the form and connotation of Yunnan local culture elements, inspired by the graphic and culture of Yunnan minority. Combined with the "shape", "color", "meaning", "material" in minority culture characteristics, it discussed the implanted ways and value as well as the influences and development of regional culture elements in native commodity packaging. It showed that Yunnan native commodity packaging should be closely combined with regional culture elements. |
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