| 陈欢.民间艺术在包装创新设计中的表现与应用[J].包装工程,2014,35(6):113-116. |
| 民间艺术在包装创新设计中的表现与应用 |
| Performance and Application of Folk Art in Packaging Design |
| 投稿时间：2013-09-07 修订日期：2014-03-01 |
| DOI： |
| 中文关键词: 实用性 精神性 亲和性 创新 |
| 英文关键词: practicablitity spirituality affinity innovation |
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| 中文摘要: |
| 目的 研究民间艺术在包装创新设计中的表现形式与应用。方法 从民间艺术的文化底蕴入手，论述了随着商品流通的发展，探讨了包装设计创新借鉴民间艺术精髓的必要性。结论 提出了包装设计的创新不应该是简单地照搬民间艺术的图形和色彩，而应该是在取其形、扬其神的基础上，融入国际化的设计元素，只有这样才能在包装设计中体现出民族包装的精髓。 |
| 英文摘要: |
| Objective To study the manifestations and application of folk art in the packaging innovative design. Methods Start from the cultural heritage of folk art，it discussed the necessity of packaging design innovation learning from the essence of folk art with the development of commodity circulation.Conclusion It proposed the packaging design innovation should not be a simple copy of folk art graphics and color，but should be based on its form and spirits，also be integrated into the international design elements. The only way to packaging design embodied the essence of national packaging. |
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