| 孙丹丽.商品信息传播中的互动设计[J].包装工程,2014,35(14):94-97. |
| 商品信息传播中的互动设计 |
| Interaction Design in Commodity Information Transmission |
| 投稿时间：2014-02-19 修订日期：2014-07-20 |
| DOI： |
| 中文关键词: 商品 信息传播 互动设计 |
| 英文关键词: goods information dissemination interactive design |
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| 中文摘要: |
| 目的 探讨互动设计在商品信息传播过程中的作用。方法 结合当前品牌商品互动传播实例，分析运用互动设计进行商品信息推广和传播的设计原则与方法策略， 并总结现有商品信息传播的互动技术形式。结论 商品信息传播设计由静态观看走向互动参与， 满足了商品信息传播的要求， 提升了品牌传播信号的表现力和创意空间， 多感官多体验的互动设计成为商品信息传播的未来发展方向。 |
| 英文摘要: |
| Objective To explore the role of interactive design in the commodity information dissemination process. Methods Combined with the interactive transmission cases of current brand goods, it analyzed the design principle and strategy method of commodity information promotion and dissemination using the interactive design, and summarized the interactive technology forms of existing commodity information transmission. Conclusion Commodity information communication design from static view to participation, not only can meet the requirements of commodity information transmission, at the same time greatly improve the expressive force of the brand communication signals and creative space, interactive design become more multi-sensory experience goods for the future development direction of information dissemination. |
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