| 宫力.汽车行业次品牌及辅助标志的设计研究[J].包装工程,2014,35(16):5-9. |
| 汽车行业次品牌及辅助标志的设计研究 |
| The Branched-brand and Assistant Logo Design in Motor Field |
| 投稿时间：2014-02-11 修订日期：2014-08-20 |
| DOI： |
| 中文关键词: 次品牌 辅助标志 设计方法 前景 |
| 英文关键词: branched-brand assistant logo design methods future |
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| 中文摘要: |
| 目的 探讨汽车行业次品牌及辅助标志的设计。方法 明确次品牌及辅助标志的概念， 分析它们的重要性和文化价值， 提出汽车行业中次品牌标志及辅助标志的设计需求。结论 从标志设计的立体与平面模式的角度出发， 得到标志的造型、 文字和图形的设计方法； 以汽车发展的家族化理念以及国内汽车发展趋势的事实为依据， 明确了次品牌及辅助标志在当今汽车行业的视觉传达设计中所拥有的前景。 |
| 英文摘要: |
| Objective Preview the future of branched-brand and assistant logo in domestic car fields. Methods It confirmed the concept of branched-brand and assistant logo and analyzed their importance and cultural value to raise the corresponding design requirements. Conclusion It revealed the requirements of current car segment market，which created the opportunity of more related logo designs； got advanced design method and enlightenment from the view of logo form and word & graph relationships based on 3D and 2D fields； the future for branched-brand and assistant logo in today′ s automobile VI field via the marketing needs， design family tendency and auto development in China. |
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