文章摘要
李莉.城市标志水纹符号设计中的以形写神[J].包装工程,2014,35(16):18-21.
城市标志水纹符号设计中的以形写神
The Innovative Applications of Embodying Sprit in Forms in the Design of City Symbols on Ripples
投稿时间:2014-02-17  修订日期:2014-08-20
DOI:
中文关键词: 以形写神  水纹符号  城市标志  传统文化底蕴
英文关键词: embodying spirit in forms  ripples symbols  city logo  traditional culture heritage
基金项目:
作者单位
李莉 上海商学院上海 201103 
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中文摘要:
      目的 透过城市标志设计中的水纹符号, 阐述在设计中如何把握传统文化的本质。方法 以城市标志中的水纹符号为切入点, 结合以形写神理论, 从传统山水画的图像构成形式、 图像造型、 创作构思等角度, 结合典型案例进行分析。结论 城市标志要达到传神, 需要设计师汲取传统艺术形式的造型和方法, 把握传统文化和东方审美的本质; 提出研究中国古代绘画理论对形成本土化城市标志设计风格, 具有重要的指导意义与应用价值。
英文摘要:
      Objective Through the ripple symbols in the city logo design, it expounded how to grasp the essence of traditional culture in the design. Methods Taking the ripples symbols in city logo as the breakthrough point,and combined with the theory of embodying sprit in forms, it analyzed the image composition, image modeling, creative idea of traditional landscape painting Conclusion To embody spirit in design of city logo,designers need to draw on the modeling of traditional art forms and methods, grasp the essence of traditional culture and the oriental aesthetic.Further study is that the localization of Chinese ancient painting theory has very important guiding significance and application value for localization city logo design.
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