| 陈君倩.低碳时尚品牌塑造研究[J].包装工程,2014,35(20):8-11,24. |
| 低碳时尚品牌塑造研究 |
| Low Carbon Fashion Brand Modeling |
| 投稿时间：2014-05-05 修订日期：2014-10-01 |
| DOI： |
| 中文关键词: 低碳经济 时尚品牌 文化创意 可持续发展 |
| 英文关键词: low carbon economy fashion brand culture and creative industries sustainable development英文关键词 |
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| 中文摘要: |
| 目的 研究促使社会公众主动、持续消费低碳产品的商业模式。 方法 以瑞士低碳时尚品牌FREITAG 20 年的可持续发展过程为例 ， 探讨社会利益、社会影响、商业策略和价值融合对低碳经济的影响， 从可持续生活方式、系统化设计生产以及产品的品牌化与时尚化开发战略等多方面进行分析。 结论 低碳产品的品牌化与时尚化是推行低碳经济的可持续发展之路， 文化创意对发展具有地区特色的低碳经济模式具有重要意义。 |
| 英文摘要: |
| Objective To research on the business model of proactively and continuously consumption of low carbon products by the wide range of community. Methods Taking the 20 years development of Swiss low carbon fashion brand FREITAG as an example， it discussed how low carbon economy would be influenced by the power of mixing social benefits， social impact， business strategy and value together， analyzed the sustainable life style， systematic design and production， as well as product branding and fashion development strategy. Conclusion Branding and fashionable design strategies of low carbon products could promote the sustainability of low carbon economy.Cultural creative industries would also give important significance for the low carbon economy with regional characteristics. |
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