| 姜超,高晨晖.城市文化视野下的宁波旅游纪念地图设计[J].包装工程,2014,35(24):104-107. |
| 城市文化视野下的宁波旅游纪念地图设计 |
| Ningbo Travel Souvenir Maps Design with the Perspective of City Culture |
| 投稿时间：2014-07-07 修订日期：2014-12-20 |
| DOI： |
| 中文关键词: 城市文化 旅游地图 设计方法 信息设计 |
| 英文关键词: city culture travel map design method information design |
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| 中文摘要: |
| 目的 从宣扬城市文化的角度提升宁波旅游形象。方法 挖掘宁波城市文化的商贸特征， 再结合艺术设计的形式法则和技术手段， 运用图形化的语言， 设计出直观典型的宁波城市旅游纪念地图。结论 城市文化的旅游纪念地图是游客了解一座城市面貌和地域风土人情的有效手段， 是当地百姓回顾城市历史时寻求情感共鸣的现实载体， 是城市旅游业运用设计手段提升行业规范的有力途径， 是运用图形方式宣传城市的直观方法。以宁波旅游纪念地图设计为例， 为城市旅游形象推广及旅游纪念品设计提供新的思路和想法。 |
| 英文摘要: |
| Objective Based on the perspective of propagating city culture， consider the specific strategy to improve the image of Ningbo urban tourism. Methods Typical travel souvenir maps of Ningbo was designed by means of excavating the commerce and trade characters of the urban culture and combining the form principles and technological means of art designing with the application of graphical language. Conclusion City souvenir map which combines with urban culture is an effective way for tourists to understand the urban landscape and local customs. It is a real carrier for local citizens to review the history and seek emotional resonance with the city.It is a powerful way to improve the tourism industry norm with design means.It is also a visual approach to promote the city′s image in a graphic manner.It takes Ningbo urban travel souvenir map design as an example and has proposed new ideas and thoughts for the promotion of tourism image of the city and the design of tourist souvenirs，to provide a new method to promote image of city tourism and design travel souvenirs. |
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