| 曹莉蕊,曹莉蕊.基于可持续发展观的品牌形象设计及推广[J].包装工程,2015,36(4):105-108. |
| 基于可持续发展观的品牌形象设计及推广 |
| Brand Image Design and Spread Based on Sustainable Development Concept |
| 投稿时间：2014-10-08 修订日期：2015-02-20 |
| DOI： |
| 中文关键词: 可持续发展观 品牌形象 设计 推广 |
| 英文关键词: sustainable development concept brand image design spread |
| 基金项目: |
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| 中文摘要: |
| 目的 研究可持续发展的品牌形象设计。方法 对可持续发展的品牌形象的相关文献进行了阅读和整理， 结合市场的要求对可持续发展作了研究和分析， 从而设计出符合市场情况的可持续发展的品牌形象， 并将这些形象推广到人们的生活中去。结论 目前人们对于精神文化的需求十分强烈， 针对这一特点， 设计出可持续发展的品牌形象将有助于品牌获得更多市场。 |
| 英文摘要: |
| It studies the brand image design of sustainable development. Based on reading and finishing relevant literature of sustainable development brand image， combined with the requirements of the market， it made a research and analysis of sustainable development，and designed the sustainable development brand image in accordance with of the market situation， and spread image to people′s life. Now the most important is to satisfy people′s spiritual needs， so according to the characteristics of most people， the brand image of sustainable development help gain more market. |
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