| 严屏,韦锦城.靳埭强海报的元素符号与审美理路探析[J].包装工程,2015,36(10):49-52. |
| 靳埭强海报的元素符号与审美理路探析 |
| The Exploration and Analysis of Elements Symbol and Aesthetic Ideas of Jin Daiqiang′s Posters |
| 投稿时间：2014-12-21 修订日期：2015-05-20 |
| DOI： |
| 中文关键词: 符号 红点 虚实 象外之象 审美理路 |
| 英文关键词: symbol red dots the reality and unreality the image of surface image aesthetic ideas |
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| 中文摘要: |
| 目的 对靳埭强海报的元素符号与审美理路进行分析， 以对现代海报设计有所借鉴和启发。方法 首先从形式风格出发， 结合中国书画与印章的关系， 从画面的平衡性、 生动性上了解海报中的代表性红点所起到的灵动作用。然后从视觉形式与内涵的角度分析海报的虚实关系， 并应用中国古典美学 “象外之象” 的观点论述海报含蓄的审美风格。最后从 “儒”、“释”、“道” 三家的文化思想窥探其海报的审美理路。结论 靳埭强的作品呈现出 “意义的复合性” 和 “本根的创造性”， 画面充盈着东方之美、中和之美和个性之美。 |
| 英文摘要: |
| The elements symbol and aesthetic ideas of Jin Dai-qiang′s posters is analyzed to provide some references and enlightenments to the modern poster design. First of all， starting from the visual form， it combines the relationship between Chinese paintings and seals， from the balance and vitality of the frames， it knows about the bright functions of the representative red dots in the posters. From the angles of constitution form and form connotation，it analyzes the relationship between the reality and the unreality. By applying Chinese Classical Aesthetics′opinion of the image of surface image， it states the implicit aesthetic style of the posters. Finally，it spies out the aesthetic ideas of posters through the aesthetic thoughts of "Confucianism"， "Buddhism"， and "Taoism". Jin Dai-qiang′s works present the "tradition and composite meanings" and the "rooted creativity"， which pictures are full of oriental beauty，neutral beauty and personality beauty. |
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