| 张强.广告设计中的 “起” 字现象探析[J].包装工程,2015,36(16):133-136. |
| 广告设计中的 “起” 字现象探析 |
| The Phenomenon with the Word "from" in Advertising Design |
| 投稿时间：2015-03-09 修订日期：2015-08-20 |
| DOI： |
| 中文关键词: “起” 字现象 视觉传达 广告创意 消费心理行为 |
| 英文关键词: phenomenon with the word "from" visual communication advertising creativity consumption psychology behaviors |
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| 中文摘要: |
| 目的 对当前广告设计中 “起” 字现象表现形式的危害性进行研究。方法 以商品定价原则、 视觉传达设计原则及广告创意手法三者间的相互联系为基础， 通过广告设计中视觉要素的处理技巧对消费者的消费心理和行为的影响进行研究。结论 得出广告设计中 “起” 字现象的危害性在于为了引起消费者的注意， 设计师及商家过于倚重视觉创意， 而忽略了视觉传达及商品定价的基本原则与精神内涵， 最终可能引起消费者的反感， 造成无商不奸的恶象， 使广告作为促进商品销售的功能陷入困境。 |
| 英文摘要: |
| It aims to study the danger of the phenomenon with the word "from" in current advertising design. It studies the impacts of the handling skills of visual elements on the consumption psychology and behaviors of consumers in advertising design， based on the co-relationship among the commodity pricing principles， visual communication design principles and advertisement creative approaches.The danger of the phenomenon with the word "from" in advertising design may attract attention of consumers， but designers and businessmen excessively rely on visual creativity， while ignoring the basic principles and spiritual connotation of visual communication and commodity pricing， and therefore may eventually cause disgust of consumers， leaving the impression that businessmen are all dishonest， and get the advertising function of sales promotion in trouble. |
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