| 田华,罗兵.个性诉求下的包装设计及审美意识[J].包装工程,2015,36(20):121-125. |
| 个性诉求下的包装设计及审美意识 |
| Packaging Design and Aesthetic Consciousness of Individual Appeal |
| 投稿时间：2015-06-11 修订日期：2015-10-20 |
| DOI： |
| 中文关键词: 个性诉求 视觉语言 包装形式 审美意识 |
| 英文关键词: personality visual language packaging form aesthetic consciousness |
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| 中文摘要: |
| 目的 市场经济下多样化的消费模式促使商品的包装越来越个性化，“个性诉求” 作为个体对商品包装情感诉求之一可体现出其人性化、 感性化、 柔性化、 小众化的特点。方法 基于视传符号通过新的沟通方式促使包装设计性质发生改变， 制造出有美感的个性化商品包装， 并体现出商品的特色性、区域性、 个体性。结论“个性诉求” 作为一种设计思维方式能深度挖掘包装设计形式的功能意义和消费价值并带给消费者全新的审美形式、 个性体验， 推动消费群审美观念的同时力争引领其审美意识。 |
| 英文摘要: |
| Commodity packaging is more and more personalized prompted by diversification of consumption patterns in the market economy. Personality demands as individuals to one of commodity packaging emotional appeal can reflect the characteristics of human nature， sensitive， flexible， niche. Based on visual communication symbols through new ways of communicating prompted packaging design changes in the nature， a personalized beauty commodity packaging is created which reflects the commodity characteristics， regional and individual character. Personality appeal as a way of design thinking can deeply excavaten packaging design in the form of functional significance and consumption value and bring consumers a new aesthetic form， character experience and promote the consumption group of aesthetic ideas and strive to lead the aesthetic consciousness. |
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