| 戚序,张华华.从 “天地君亲师” 位看文字符号设计的容错性[J].包装工程,2015,36(22):47-50. |
| 从 “天地君亲师” 位看文字符号设计的容错性 |
| Fault Tolerance of Letter Symbols Design from the Memorial Tablet of "Heaven，Earth，Emperor，Parent and Teacher" |
| 投稿时间：2015-06-26 修订日期：2015-11-20 |
| DOI： |
| 中文关键词: 视觉传达 文字 符号 容错性 天地君亲师 |
| 英文关键词: visual communication letter symbol fault tolerance "Heaven,Earth, Monarch, Parent and Teacher" |
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| 中文摘要: |
| 目的 从中国民间独特的视觉传达系统 “天地君亲师” 牌位中文字笔画减少的现象出发， 将 “容错性” 概念引入视觉传达系统设计。方法 以符号学为方法论指导， 分析文字符号在视觉传达系统中的因 “意” 变 “形” 现象以及在不同文化语境中文字 “容错性” 的应用造成的不同识读效果。结论 汉字独特的造字体系不但是中华文化一脉相承的基础， 也是现代视觉传达设计可以借鉴的思维方式。 |
| 英文摘要: |
| Beginning with the decreasing strokes of the Chinese characters in the memorial tablet of“Heaven， Earth， Emperor，Parent and Teacher”， a unique folk visual communication system in China，the concept of "fault tolerance" is introduced into the design of visual communication system. Under the methodological guidance of semiology，it analyzes the letter symbols′"pattern" changing according to "meaning" in the visual communication system.The particular formation system of Chinese characters is not only the basis on which Chinese culture sees a millennium inhabitation in one continuous line，but also a way of thinking to be imitated in the modern visual communication design. |
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