| 徐军.书画艺术在现代酒包装设计中的运用[J].包装工程,2016,37(16):161-164. |
| 书画艺术在现代酒包装设计中的运用 |
| Application of Painting and Calligraphy Art in Modern Wine Packaging Design |
| 投稿时间：2016-03-29 修订日期：2016-08-20 |
| DOI： |
| 中文关键词: 酒文化 书画艺术 酒包装设计 气韵 计白当黑 |
| 英文关键词: wine culture painting and calligraphy art wine packaging spirit using white as blank |
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| 中文摘要: |
| 目的 在现代酒包装设计中结合中国传统的书画艺术，使两者得到完美结合。 方法 分析中国书画元素，并结合现代酒包装设计的特点，解读笔墨、线条等元素的运用。 结论 现代酒包装设计中不仅要充分运用书画元素展现中国特色，而且还应在酒包装设计的文化定位中运用中国书画艺术的审美“气韵”，同时将中国书画艺术的表现语言运用在酒包装设计的形式上，只有这样才能创造出具有独特文化韵味的酒包装设计。 |
| 英文摘要: |
| In modern wine packaging design, the traditional Chinese calligraphy and painting art should be integrated skillfully. In order to achieve a perfect combination of the both, the application of pen and ink, line and picture should be integrated with the characteristics of modern wine packaging when the elements of Chinese calligraphy and painting are used. The modern wine packaging design should not only make full use of calligraphy elements to show the deep meaning of traditional Chinese culture, but also it should be applied the cultural orientation of Chinese painting and calligraphy art aesthetic "artistic conception", at the same time the Chinese painting and calligraphy art should be used in wine packaging design the form of language. Only by doing that can the unique brand culture of wine package is created. |
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