| 李杨,张旭.民俗旅游的文化空间建设与语境表达[J].包装工程,2016,37(18):26-29. |
| 民俗旅游的文化空间建设与语境表达 |
| Cultural Space Construction and Context Expression of the Folk Custom Tourism |
| 投稿时间：2016-05-26 修订日期：2016-09-20 |
| DOI： |
| 中文关键词: 当代乡愁 多级符码 文化空间 民俗旅游 语境表达 |
| 英文关键词: contemporary nostalgia multi-level codes cultural space folk tourism semantic expression |
| 基金项目:2014 年天津市艺术科学规划项目（D14051） |
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| 中文摘要: |
| 目的 探究民俗旅游的文化空间建设方法，实现旅游者、原住民、移民者在乡愁情感影响下的不同精神诉求，并建立基于需求要素的民俗语境表达路径。 方法 以语义学、民俗学相关理论交叉研究实现文化场域的多级符码划分，以设计理论运用实现民俗事象在“音形色意”4 个层面的元素提炼，完成特质化民俗语意表达。 结论 通过对当代乡愁的意义解构，获得不同人群对民俗旅游空间“归属感与特质化地域文化”的差异性需求，以此为契机建立多级文化符码体系，实现民俗旅游的文化空间系统化建设。 |
| 英文摘要: |
| It aims to explore the cultural space construction methods about the folklore tourism, to achieve different spiritual appeal of tourists, aborigines, migrants under the influence of nostalgia emotions, and build folk semantic expression path based on demands elements. Multilevel codes division of cultural field is realized by the relevant theory of semantics and folklore. Four "sound, shape, color and meaning" level of elements refining of folklore is realized by design theory to complete semantic expression of characteristic folk custom. Through the meaning deconstruction of contemporary nostalgia, people obtain the difference demands of "the sense of belonging and regional culture characteristics" for folk tourism space, which can establish multi-level cultural codes system and ultimately realize the culture space systematic construction of folk custom tourism. |
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