| 吴志军,陈青阳.滩头年画的历史演变与发展路径研究[J].包装工程,2016,37(18):39-43. |
| 滩头年画的历史演变与发展路径研究 |
| Historical Evolution and Development Path of Tantou New Year Pictures |
| 投稿时间：2016-05-25 修订日期：2016-09-20 |
| DOI： |
| 中文关键词: 滩头年画 历史演变 发展路径 |
| 英文关键词: Tantou New Year pictures historical evolution development path |
| 基金项目:湖南省教育厅重点项目（14A056） ； 国家自然科学基金项目（51405155） ；湖南省机械智能产品工业设计中心开放课题（JXZN201401） |
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| 中文摘要: |
| 目的 针对邵阳滩头年画非物质文化遗产面临消失的严峻形势，探索滩头年画历史演变的影响因素和发展路径。 方法 在文献资料研究和实地考察访谈的基础上，梳理出了滩头年画 300 多年发展变迁的历史脉络，构建了滩头年画发展演变历程简图，进一步分析了影响滩头年画快速发展和衰落的因素，提出了滩头年画发展的路径。 结论 促进滩头年画快速发展的因素有丰富的自然资源、完备的产业链和独特的文化与审美需求；滩头年画衰落的原因有政治文化影响、传统供给与市场需求变化的矛盾等，从重新定位、面向消费者体验和定制、嵌入式发展等方面提出了滩头年画的发展路径。 |
| 英文摘要: |
| Since the intangible cultural heritage of Tantou New Year pictures is disappearing, it aims to explore the factors of historical evolution and development path of Tantou New Year pictures. Based on the literature research and field interviews, combined with Tantou New Year pictures historical context of 300 years development changes, the diagram that the historical context of 300 years development changes is built. Further analysis is made by the factors of Tantou New Year pictures fast development and downfall. It puts forward the development path of Tantou New Year pictures. The factors of promoting the fast development of Tantou New Year pictures in the following are the abundant natural resources, the complete industrial chain and unique cultural and aesthetic needs. The downfall of Tantou New Year pictures have political culture factors, the contradiction of traditional supply and demand changes in the market and so on. The development path is proposed from Tantou New Year pictures repositioned, experienced and customized for consumers and embedded development. |
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