| 庞观.品牌设计在大数据时代的文化远见[J].包装工程,2016,37(18):57-61. |
| 品牌设计在大数据时代的文化远见 |
| Brand Design in the Cultural Vision of the Era of Big Data |
| 投稿时间：2016-06-01 修订日期：2016-09-20 |
| DOI： |
| 中文关键词: 品牌设计 大数据 文化远见 引领 |
| 英文关键词: brand design big data cultural vision leading |
| 基金项目: |
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| 中文摘要: |
| 目的 建立大数据时期品牌设计的文化定位，延承与发展。 方法 将设计与大数据结合分析，通过创新创意、媒介探索、交互体验的整体协调运用，为品牌树立更高层次的文化远见。从自身文化内涵寻找，通过设计体现品牌的社会责任感。 结论 大数据时期下的品牌设计，更加应体现出独特的文化远见，品牌设计要突破、要创新、要靠数据发声，进而更充分地发掘品牌的内在价值，创造价值。关键词： 品牌设计；大数据；文化远见；引领 |
| 英文摘要: |
| It aims to establish the cultural orientation, extension and development of brand design in big data era. Combining design with large data analysis, the overall coordination use of innovative ideas, media exploration and interactive experience can establish a higher level of cultural vision for the brand. Brand design in the era of big data should be more reflected in the unique cultural vision. The social responsibility of brand is embodied through the design from finding their own cultural content. Brand design in the big data period should reflect the unique cultural vision. Brand design need break through, be innovative, rely on data, more fully explore the intrinsic value of the brand, and create the value. |
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