| 韩君,张茜.“滇元素”在旅游纪念品设计中的应用分析[J].包装工程,2016,37(18):198-202. |
| “滇元素”在旅游纪念品设计中的应用分析 |
| Application of "Dian Element" in the Tourism Souvenir Design |
| 投稿时间：2016-06-16 修订日期：2016-09-20 |
| DOI： |
| 中文关键词: 旅游纪念品 滇元素 再创作 设计 应用 |
| 英文关键词: souvenirs Dian element re-creation design application |
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| 中文摘要: |
| 目的 依据云南地区地域文化特色，研究旅游纪念品设计与开发的价值根本，即外在形式的唯一性和象征性。 方法 以“ 滇元素” 的再创作为切入点，深入探讨如何利用地域资源，更准确地提炼本土文化中典型的视觉要素，同时，归纳其在旅游纪念品设计应用中的多种可能，以此展开对相关设计方法所对应的几种设计思维的分析阐述。 结论 对设计要素的创新应用是构建特色旅游地区外在形象宣传和内在文化传递的重要媒介， “ 滇元素” 的提炼和创新需要在深入调研和反复筛选的基础上，融入恰当的设计思维和表现形式，在对二维图形和立体造型的借鉴中应做到有的放矢。 |
| 英文摘要: |
| According to regional cultural characteristics in Yunnan, it aims to study the fundamental value of tourist souvenirs design and development， namely, the unique and symbolism of external form. Taking the re-creation of "Dian element" as a starting point, it further explores the use of local resources, to more accurately refine the local culture typical visual elements. Meanwhile, it summarizes its application in souvenir design, in order to expand related design methods corresponding to several design thinking elaborated. Design elements to build innovative applications is an important medium to promote its tourism area external image and internal cultural transmission, "Dian element" refining and innovation requires in-depth research and repeated screening on the integration of appropriate design thinking and expressions in the two-dimensional graphics and three-dimensional modeling of reference should be targeted. |
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