| 李瓛,巩淼森.移动互联网背景下的公益服务新特征与设计策略研究[J].包装工程,2016,37(20):95-99. |
| 移动互联网背景下的公益服务新特征与设计策略研究 |
| Service Design New Features and Strategy for Public Welfare from the Perspective of Mobile Internet |
| 投稿时间：2016-05-29 修订日期：2016-10-20 |
| DOI： |
| 中文关键词: 公益服务 设计策略 移动互联网 案例分析 |
| 英文关键词: public welfare design strategy mobile internet cases study |
| 基金项目:2014 年省研究生实践创新工程(SJZZ_0152)；教育部人文社会科学研究青年(11YJC760018) |
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| 中文摘要: |
| 目的 对移动互联网公益服务案例及服务特征进行研究，挖掘服务设计在公益服务领域的深层价值与设计干预。 方法 通过探讨移动互联网视角下公益服务的内涵和发展，并对相关案例的服务特征进行梳理和分析，提出服务设计针对此领域的设计策略。 结论 归纳出移动互联网下公益服务的 4 个特征，即特定服务环节的平台化、基于移动社交平台的任务众包、个人行为与公益行为的价值关联性、需求与公众资源匹配的及时性。并根据特征的内涵提炼出如何在移动互联网背景下提升公益参与者的体验、保持用户黏度、维持系统稳定等服务设计策略，为今后的研究提供参考和依据。 |
| 英文摘要: |
| It aims to study the cases and features of public service from the perspective of mobile internet, mining the deep value and intervention of service design in the field of public welfare. Though probing the connotation and development of public welfare under the mobile internet, it analyzes and sorts out the service models about the cases. It summarizes four service features of public welfare in the mobile internet, which are the platform in part of the process of welfare service, the crowdsourcing model based on mobile SNS, the value relevance of personal and public behavior, and timeliness of matching demand with public resources. According to the connotation of these features, it refines how to enhance the experience of welfare participants, keep users viscosity, maintain system stability and so on, which provides the reference and basis for future research. |
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