| 罗静.视觉消费视角下的平面商业海报设计[J].包装工程,2016,37(20):224-227. |
| 视觉消费视角下的平面商业海报设计 |
| Graphic Commercial Poster Design under the Perspective of Visual Consumption |
| 投稿时间：2016-06-16 修订日期：2016-10-20 |
| DOI： |
| 中文关键词: 视觉消费 商业海报 附加值 |
| 英文关键词: visual consumption commercial posters added value |
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| 中文摘要: |
| 目的 探究视觉消费视角下的平面商业海报设计途径。 方法 从视觉消费的产生与发展入手，采用理论论述、案例补充等方法，从文字、图形、色彩 3 方面深入分析了视觉消费视角下的平面商业海报设计方法。 结论 以视觉消费的视觉审视与改进平面商业海报设计，能够扩大商业海报的视觉区域空间，刺激观者产生消费行为，增强商业海报的附加值。 |
| 英文摘要: |
| It aims to explore the graphic commercial poster design under the perspective of visual consumption. Starting from the generation and development of visual consumption, by adopting the methods of theory discussion, case supplement, the graphic commercial poster design methods under the perspective of visual consumption are analyzed from three aspects as text, graphics and color. Review and improvement with the graphic commercial poster design under the perspective of visual consumption can enlarge the visual area space of commercial poster, stimulate the viewer to produce consumption behavior, and increase the added value of commercial posters. |
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