| 刘飞.现代招贴艺术中的“创”与“意”[J].包装工程,2016,37(24):190-193. |
| 现代招贴艺术中的“创”与“意” |
| Creativity and Ideas in Modern Poster Art |
| 投稿时间：2016-11-12 修订日期：2016-12-20 |
| DOI： |
| 中文关键词: 现代招贴 “创” “意” 视觉元素 语言形式 |
| 英文关键词: Modern poster "creativity" "ideas" visual elements language form |
| 基金项目: |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 剖析目前招贴设计领域中存在的创意乏味、形式雷同等现象，强调 “创”和“意”的重要性。方法 以“创”和“意”为论点，从视觉元素和形式语言两个方面以实例的形式进行分析。结论 我国从业人员应该对视觉语言进行研究，形成有国际影响力和传播力的具有中国特色的招贴文化。 |
| 英文摘要: |
| It aims to analyzes the phenomenon of lack of creativity and similar forms in poster design field, focusing on originality and ideas. From the two perspectives of visual elements and formal language with some examples. With the "creative" and "meaning" as the argument, two aspects of visual elements and form of language in the form of examples are analyzed. Chinese practitioners should go into the research of visual language and develop our own poster culture with international influence and Chinese characteristics. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
