| 任宏,苏阳,刘洋,杨猛,杨红.沈阳故宫文化衍生品创新设计策略与途径研究[J].包装工程,2017,38(4):1-6. |
| 沈阳故宫文化衍生品创新设计策略与途径研究 |
| Creative Design Strategies and Approaches of Cultural Product in Shenyang Palace |
| 投稿时间：2016-12-03 修订日期：2017-02-20 |
| DOI： |
| 中文关键词: 沈阳故宫 文创设计 设计策略 矩阵法 衍生品树 |
| 英文关键词: Shenyang Palace culture creative products design strategy matrix products tree |
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| 中文摘要: |
| 目的 以世界文化遗产，即沈阳故宫为研究对象,探讨博物馆文化衍生品的创新设计策略和有效途径。方法 采用“矩阵”式分析法，系统地梳理沈阳故宫可供研发的文化资源和创新元素，提炼文化符号，依托适合的衍生品载体研发博物馆系列化衍生品。结论 以提高文化附加值为导向，以“文化符号+产品载体”形成系列化产品是一种更系统的博物馆文化衍生产品研发途径。 |
| 英文摘要: |
| Taking the Shenyang Palace, the world cultural heritage, as the research object, it discusses the museum cultural products innovation design strategy and the effective way in this article. Using the matrix analysis method, it systematically combs the cultural resources and innovative elements available for research and design in Shenyang Palace, from which to extract cultural symbols, relying on the appropriate product carrier, design series products. To improve cultural value-oriented, "cultural symbols + product carrier" to form a series of products is a more systematic way of museum culture products research and design. |
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