| 徐振华,赵宇华.论文化创意产业的“地方化”发展策略[J].包装工程,2017,38(4):62-65. |
| 论文化创意产业的“地方化”发展策略 |
| "Localization" Development Strategy for the Cultural and Creative Industries |
| 投稿时间：2016-12-24 修订日期：2017-02-20 |
| DOI： |
| 中文关键词: 文化创意产业 “地方化” 文化元素 产业生态 |
| 英文关键词: cultural and creative industries localization culture element industrial ecology |
| 基金项目:2015年辽宁教育厅科学研究一般项目（W2015319） |
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| 中文摘要: |
| 目的 研究文化创意产业的“地方化”发展策略。方法 基于对文化的整体观照和经济全球化背景的考量，认为文化创意产业发展应该遵循以具体文化资源为依托，以具有相关文化背景的行为人为主体，以带动就业、创造财富并实现全面生活环境提升为目标的“地方化”策略。结论 “地方化”发展策略要确立并导入核心文化元素，做好创意产业生态布局的设计，立足生活内涵的文创社区建设，实现艺术、生活与经济的良性共进模式。 |
| 英文摘要: |
| It aims to study the "localization" development strategy of cultural and creative industry. Based on the consideration of overall view of the culture and the background of economic globalization, the development of cultural and creative industries should adopts the strategy of "localization", which depends on specific cultural resources, people with the relevant cultural background, aim at promoting employment, create wealth and improve the living environment. The "localization" development strategy is to establish and fulfill the core cultural elements, design well on the creative industry ecological layout, realize positive pattern among the art, the life and the economy based on the connotation of the cultural and creative community building. |
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