| 袁恩培,彭燕雪.综合材质在白酒包装设计中的合理性构建[J].包装工程,2017,38(4):70-73. |
| 综合材质在白酒包装设计中的合理性构建 |
| Rational Construction of Integrated Materials in Packaging Design of Liquor |
| 投稿时间：2016-09-23 修订日期：2017-02-20 |
| DOI： |
| 中文关键词: 白酒 包装设计 综合材质 合理构建 |
| 英文关键词: liquor packaging design integrated material rational construction |
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| 中文摘要: |
| 目的 对白酒包装设计中综合材质的合理构建进行分析。方法 通过对白酒包装设计中综合材质现状的分析，从设计的合理性及美学特征等方面，探讨白酒商品包装设计中综合材质的合理构建，结合案例进一步论证白酒包装设计的工艺语言、文化语言以及艺术语言，均须依托于综合材质的合理构建。结论 白酒包装设计立足于综合材质的工艺语言，并在器型与装饰的文化语言上升华。白酒包装在综合材质构建的依托下，不仅能体现出其设计创意，而且能提升白酒自身的价值。 |
| 英文摘要: |
| It aims to analyze the rational construction of the integrated materials in the liquor packaging design. According to the analysis of the current situation of composite material, it discusses the rational construction of the integrated materials in the liquor packaging design from the rationality and aesthetics features of design, combined with cases, it further demonstrates the process language, cultural language and artistic language of liquor packaging design, which rely on the rational construction of integrated materials. The liquor packaging design is established in the process language of integrated material, and gets sublimated on type and decorative culture language. Under the support of that kind of material, the packaging can not only reflect the design creativity, but also enhance the value of liquor itself. |
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