| 李勇,贾佳.智能家电的用户心理需求变化趋势分析[J].包装工程,2017,38(4):108-111. |
| 智能家电的用户心理需求变化趋势分析 |
| Analysis of the Trend for the Users Psychological Needs of Intelligence Appliance |
| 投稿时间：2016-09-11 修订日期：2017-02-20 |
| DOI： |
| 中文关键词: 物流网 智能家电 用户心理 用户需求 变化趋势 |
| 英文关键词: the internet of things intelligent appliances users psychology needs of users changing trend |
| 基金项目:广东省哲学社会科学规划项目（GD16CGL01） |
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| 中文摘要: |
| 目的 分析智能家电产品用户的心理和需求特征，为产品设计的功能定位提供参考。方法 着重分析物联网趋势下的用户心理和需求，从消费心理和社交心理出发，把握用户的心理特征变化趋势，并在情感化、人性化和网络化3个方面总结出用户的需求变化特征。结论 物联网背景下的智能家电产品用户越来越趋向感性消费，将更多关注产品的服务性需求，以及使用过程中的愉悦体验和情感满足。 |
| 英文摘要: |
| It aims to analyze and graspe the psychological and needs characteristics of users of intelligent appliances, provide a reference for positioning the product design function. It analyzes the user psychology and needs under the trend like the internet of things, starting with the consumer psychology and social psychology to grasp the psychological characteristics of user trends, and summarizes the characteristics of the user's needs change in the emotional, human and network. Users of intelligent home appliances in the context of the internet of things tend to emotional consumption, pay more attention to service requirements of products and the course of joyful experience and emotional satisfaction. |
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