文章摘要
刘杨,宋厚鹏.现代招贴艺术中汉字主体化设计的表现与意义[J].包装工程,2017,38(4):188-191.
现代招贴艺术中汉字主体化设计的表现与意义
Representation and Significance of Chinese Characters Dominant Design in Modern Poster
投稿时间:2016-10-23  修订日期:2017-02-20
DOI:
中文关键词: 现代招贴艺术  主体化设计  美学形态  审美造型
英文关键词: modern poster  dominant design  aesthetic shape  esthetic taste
基金项目:
作者单位
刘杨 天津理工大学天津 300384 
宋厚鹏 天津理工大学天津 300384 
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中文摘要:
      目的 探析现代招贴艺术中汉字主体化设计的表现与意义,对汉字的形态创意在招贴中以独立的主体形式增强信息的传播效应进行探讨。方法 从现代招贴艺术与汉字主体化设计的关系、现代招贴艺术中汉字主体化的应用形式、汉字主体化设计对现代招贴艺术的发展意义方面,以应用研究的视角来探讨汉字美学形态在现代宣传艺术中的体现和影响。结论 汉字是语言化图形和象形符号的代表性元素,因而以主体化的形式对其进行设计,一方面,可以使汉字的艺术形态在独特的审美造型下透射出现代感的东方韵味;另一方面,也可使汉字在发挥其自身信息功能的同时,以非凡的视觉感染力来触动人们的感性认知。
英文摘要:
      It aims to study the expression and significance for Chinese characters dominant design in modern poster, and discuss its shape originality how to enhance spread effect of information characters convey in poster in the form of dominance. From three aspects: the relationship between modern poster and Chinese characters dominant design, the representation of Chinese characters dominant design in modern poster, and developing significance of Chinese characters dominant design to modern poster, by which to analyze embodiment and influence of aesthetic shape of Chinese characters in modern poster from the practical research perspective. As representative elements of language graphic and hieroglyph, Chinese characters created in form of dominant design, on one hand, can reflect their modern orient sense under distinctive esthetic taste; on the other hand, touch people’s perceptual cognition with extraordinary visual charisma under keeping pace with their basic informational function.
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