| 周雅琴,穆政臣.基于互动型设计的食品包装创新研究[J].包装工程,2017,38(6):66-69. |
| 基于互动型设计的食品包装创新研究 |
| Innovative Food Packaging Based on Interactive Design |
| 投稿时间：2017-01-21 修订日期：2017-03-20 |
| DOI： |
| 中文关键词: 互动设计 食品包装 创新盒型 |
| 英文关键词: interactive design food packaging box type innovation |
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| 中文摘要: |
| 目的 以当前的消费理念为背景，研究互动型食品包装的设计原则与方法。方法 对受众与消费者不同的消费层次进行分析，在遵循普通食品包装设计规范基础上，创新性地从包装互动性、趣味性和衍生性角度出发，将互动型设计理念与食品包装设计相结合，达到设计目的。结论 从包装市场消费趋势与互动型包装创新性的角度来看，互动型设计在食品包装设计领域中的发展前景十分可观，其设计的创新层面不仅体现在多变化、多互动的盒型设计，更体现在对当今多元化的大众消费理念的理解。 |
| 英文摘要: |
| Based on the current consumption concept, it studies the design principles and methods of interactive food packaging. Audiences and consumers of different consumption levels are analyzed based on the common food packaging design specification. Starting from innovative packaging interactive, interesting and derivative perspective, combined with interactive design ideas and food packaging design, the goal of the design is achieved. From the innovative packaging market consumption trend and interactive packaging point of view, the prospects for the development of interactive design in the design of food packaging in the field is very impressive, the design level of innovation is not only reflected in the design of multi box type change, more interactive, more reflected in today's diverse understanding of the concept of mass consumption. |
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