| 袁恩培,陶玉涓.信息时代广告设计的新维度研究[J].包装工程,2017,38(8):1-5. |
| 信息时代广告设计的新维度研究 |
| New Dimensions of Advertising Design in Information Age |
| 投稿时间：2017-01-05 修订日期：2017-04-20 |
| DOI： |
| 中文关键词: 信息时代 广告设计 新维度 内容 形式 |
| 英文关键词: information age advertising design new dimension content form |
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| 中文摘要: |
| 目的 研究信息时代视角下的传统的广告设计范式，提升广告转化率，增加用户黏度。方法 从广告设计的内容和形式两个维度，结合案例探讨信息时代广告设计内容的革新，以及技术的进步对广告设计形式的影响。结论 运用信息时代设计思维，认识广告设计新内容与新形式的辩证关系，能够优化设计结构，突出设计的独特性，并契合受众购买诉求和情感。 |
| 英文摘要: |
| In order to expand and comprehend the new dimension of advertising design in the information age, the traditional advertising design paradigm is studied from the perspective of information age, so as to increase the conversion rate and the user's viscosity. Based on the perspective of the information age, combined with the cases, the innovation of advertising design content the information age and the positive effects of the technological progress on advertisingdesign form are discussed. By using the design thought in the information age, it explores the dialectical relationship between the new content and the new form, and optimizes the design structure, to highlightthe uniqueness of the design, which meets the audiences' purchase appeals and emotions. |
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