| 娄舒婷,邓嵘,曹恩国.劝导式设计在APP中的可视化方法研究[J].包装工程,2017,38(14):85-88. |
| 劝导式设计在APP中的可视化方法研究 |
| Visualization Methods Research of Persuasive Design in APP |
| 投稿时间：2017-04-23 修订日期：2017-07-20 |
| DOI： |
| 中文关键词: 劝导式设计 用户行为 APP 可视化方法 |
| 英文关键词: persuasive design user behavior APP visualization methods |
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| 中文摘要: |
| 目的 探讨劝导式设计理论下的APP可视化设计方法。方法 通过对劝导式设计与用户行为关系的研究，分析从用户动机、用户能力和触发因素角度改变用户行为的可行性。通过对劝导式理论在设计中的可视化应用分析，分析该理论与可视化设计结合的可能性及应用方向。通过对劝导原则与可视化方法的结合和对现有案例，分析可视化设计在行为劝导中的设计方法。结论 在理论研究和案例解读的基础上，提出劝导式设计在APP中的4个可视化方法，即状态可视化、行为可视化、目标可视化以及成果可视化。 |
| 英文摘要: |
| This is a visual design method research for APP design with the theoretical guidance of persuasive design theory. It acquires the feasibility for the change of user behavior from the view of user motivation, user ability and triggers through the study of persuasive design and user behavior relationships. It finds out the possibilities and application aspects of the combination of persuasive design and visual design. It acquires the visual design methods of behavioral persuasion through the combination of persuasive principles and visualization methods and the analysis of existing cases. Based on the theory and case studies, four visualization methods of persuasive design are acquired: visualization of status, visualization of action, visualization of goal and visualization of achievement. |
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