| It aims to study the application of cognitive psychology in the UI interface design. By analyzing the law of cognitive psychology, it studies the status quo of UI interface design of digital media. The way to convey information is various, in UI design, common message elements include text, graphics, icons, color, image, language, voice, etc. No matter use which kinds of means of information, the abstract information should be transformed into intuitive, image, accurate symbol language, which enable users to search or received in accordance with the symbol clue to understand the information. This process is easy, UI interface user by a lower sense of frustration, the satisfaction of access to information becomes more intense. UI interface design should not only consider people's physiological and behavioral functions, but also make the product design is in line with the user's psychological cognition, even need to do step to meet the demand of the user's high level, namely, emotional interaction, aesthetic taste and cultural belonging and additional value demand, etc. |
