| 马振龙,赵鑫,张耀升.民俗文化创意产品设计风格的创新表现[J].包装工程,2017,38(18):109-113. |
| 民俗文化创意产品设计风格的创新表现 |
| Innovative Expression of Design Style of Folk Culture Creative Product |
| 投稿时间：2017-04-16 修订日期：2017-09-20 |
| DOI： |
| 中文关键词: 民俗文化 创意产品 创新表现 天津风格 |
| 英文关键词: folk culture creative products innovation expression Tianjin style |
| 基金项目:天津市2016年哲学社会科学规划资助项目（TJXC16-005） |
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| 中文摘要: |
| 目的 研究我国民俗文化创意产品创新设计的发展，进而找寻国民经济增长的有效途径。方法 通过对国内外文化创意产业中民俗文化创意产品市场发展现状的调研分析，结合天津的现状及其存在的问题，论证如何充分利用民俗艺术进行文化创意产品设计风格的创新表现方法。结果 深入挖掘传统民俗文化艺术的优势资源，并充分利用现代的设计理念与科学技术是进行民俗文化创意产品创新设计表现的捷径。结论 随着全球经济的快速发展和文化的不断革新，民俗文化创意产品在创新设计中，不但要表现出民俗艺术形式美、个性美的民俗文化特点，而且更需要考虑到现代文创产品自身必备的特质和先进的科学技术制作手段，进而为当今我国城市的经济可持续发展开辟一条新路。 |
| 英文摘要: |
| By studying the development of innovative design of Chinese folk culture creative products, it finds an effective way to increase the national economy. Through the research and analysis of the present situation of the development of folk culture creative products market in domestic and foreign cultural and creative industries, based on the current situation of Tianjin and its existing problems, it demonstrates how to make full use of folk art to carry on the innovative expression method of cultural creative product design style. When we carry out the innovative design performance of folk culture creative products, the effective way is to dig the advantages of resources of traditional folk culture art and make full use of modern design concepts and science and technology. With the rapid development of the global economy and the continuous innovation of culture, folk culture creative products in the innovative design not only to show the folklore and cultural features of formal beauty and individuality in folk art, but also need to take into account the essential characteristics of modern cultural and creative products and advanced scientific and technical means of production, and then open up a new path for cities in Chinese economic sustainable development. |
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