| 罗仕明.形式美法则在平面设计中的应用[J].包装工程,2017,38(18):270-272. |
| 形式美法则在平面设计中的应用 |
| Application of Formal Beauty Rule in Graphic Design |
| 投稿时间：2017-05-12 修订日期：2017-09-20 |
| DOI： |
| 中文关键词: 形式美法则 平面设计 包装 |
| 英文关键词: Formal beauty rule graphic design packaging |
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| 中文摘要: |
| 目的 讨论形式美法则在平面设计中的应用要素与方式。方法 从形式美法则的概念出发，分析图形、文字、色彩三种要素在平面设计中的价值，并在此基础上探究形式美法则在标志设计、包装设计和网页设计中的实际应用。结论 进一步论述了形式美法则在当前的平面设计领域的存在意义和实践价值，重点分析了形式美法则在平面设计作品的功能性和审美性的统一、以设计形式美感体现设计创意及主题思想等方面的价值。 |
| 英文摘要: |
| To explore the application elements and application methods of formal beauty law in graphic design. From the concept of the law of formal beauty based on graphics, text, color three main elements of graphic design in the form of beauty is analyzed, and based on the in-depth study of aesthetic principles in practical design, packaging design and web logo design. There are beauty form meaning and use value in the field of graphic design at present, which can make the function of graphic design works and aesthetic unity, gives the audit of aesthetic and creative design and reveal the theme. |
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