| 王锋.图形符号在现代平面设计中的运用[J].包装工程,2017,38(22):290-292. |
| 图形符号在现代平面设计中的运用 |
| The Application of Graphic Symbols in Modern Graphic Design |
| 投稿时间：2017-05-21 修订日期：2017-11-20 |
| DOI： |
| 中文关键词: 图形符号 平面设计 标志设计 |
| 英文关键词: graphic symbols graphic design logo design |
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| 中文摘要: |
| 目的 探究图形符号在平面设计中的运用策略。方法 结合当前平面设计的现实背景，从图形符号的概念和特点出发，分别探讨图形符号在标志设计、海报设计和包装设计中的运用方向及实例。结论 图形符号多样化的表现形式，能够承载人类社会的各种文化信息，并且赋予平面设计更强烈的视觉冲击力，有效提升设计作品的艺术表达效果。 |
| 英文摘要: |
| To explore the application strategy of graphic symbols in graphic design. Combined with the realistic background of the graphic design, starting from the concept and features of graphic symbols, graphic symbols in the logo are discussed using different direction and design, poster design and packaging design, summarizes several fusion of two points. The form of graphic symbols to carry various diverse social and cultural information, thus giving the plane design visual impact and cultural connotation more strongly, effectively enhance the design works of artistic expression effect. |
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