| 白珍,余隋怀,冯强.体验经济时代的旅游衍生品设计[J].包装工程,2017,38(24):257-262. |
| 体验经济时代的旅游衍生品设计 |
| Tourism Derivatives Design in the Experience Economic Era |
| 投稿时间：2017-09-10 修订日期：2017-12-20 |
| DOI： |
| 中文关键词: 体验 旅游衍生品 文化 |
| 英文关键词: experience tourism derivative culture |
| 基金项目:陕西省教育厅科学研究项目（14JK2149） |
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| 中文摘要: |
| 目的 开发符合当前时代要求，具有文化内涵、既好看又实用、地方特色鲜明的旅游衍生品，为游客营造一种精彩的文化体验。方法 通过设计分析，对优秀文化进行挖掘与梳理，寻找特征文化符号，将文化与现代设计思想、设计方法论有机结合，从设计的角度研究隐含于文化中的深厚内涵，并将其可视化，形成个性鲜明的系列化产品。结论 通过产品的研发，实现优秀文化的传承与创新，并对设计实例加以验证，为同类设计提供帮助和依据。 |
| 英文摘要: |
| The objective is to design particular tourism derivatives with cultural connotation, good, practical and distinctive local features to meet the requirements of the current era. Through design analysis, by excavating and combing of the excellent culture, and finding characteristic culture symbol, the culture is organically connected with design methodology and modern design idea. From the design point of view, this research explores the profound connotation of culture, and accomplishes visual forms for series of products. Through such researches, the heritage and innovation of the excellent culture is conducted. By verifying the design examples, the design methods and ideas will provide supports and bases for similar designs. |
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