| 韩荣,胡杨,卢章平.由形象感知评量历史文化街区信息系统设计[J].包装工程,2018,39(2):66-70. |
| 由形象感知评量历史文化街区信息系统设计 |
| Evaluating Information System Design of Historical and Cultural Blocks from the Perspective of Image Perception |
| 投稿时间：2017-09-18 修订日期：2018-01-20 |
| DOI： |
| 中文关键词: 形象感知 历史文化街区 信息系统设计 |
| 英文关键词: image perception historical and cultural blocks information system design |
| 基金项目:国家社会科学基金艺术学一般项目《技术与形态视域下中国古代饮食器具文化传播研究（9—14世纪）》（17BG123）；江苏省博士后基金项目《文化创意产业视阈下的区域民间艺术创意产业再生研究》（16001192B） |
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| 中文摘要: |
| 目的 从形象感知的角度测算和评价受众对历史文化街区的感知值。方法 以江苏镇江西津渡为调查样本，采集各类受众对历史文化街区信息系统的总体诉求内容，并结合数值将其演变为文化街区信息可视化研究模式的一部分。结果 提出历史文化街区信息系统设计新形态的优化思路以及创新举措。结论 街区信息系统的设计者应准确把握受众的前瞻性诉求点，积极进行信息化渠道及内容的开发，借助多样的信息展现方式满足受众虚拟体验与情境交流等需要。 |
| 英文摘要: |
| It aims to calculate and evaluate audiences' perception value of historical and cultural blocks from the perspective of image perception. The present study took Xijin Ferry in Zhenjiang city as the research sample from which various audiences' general appeals to information system of historical and cultural blocks were collected. The data distilled from the appeals are researched as a part of the visualization model of cultural block information. This study has proposed an approach to optimize the new trend of information system design of historical and cultural blocks as well as some innovative measures. It is concluded that block managers should accurately understand audiences' proactive appeals, actively develop informationalized channel and contents and satisfy audiences' demand for virtual experience, situational communication etc. through multiple information display methods. |
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