| 蒋璐珺,巩淼森,蒋晓.心流视角下网络购物平台交互体验设计研究[J].包装工程,2018,39(2):214-218. |
| 心流视角下网络购物平台交互体验设计研究 |
| Analysis of Interactive Experience Design on Online Shopping Platform under the Perspective of Flow Experience |
| 投稿时间：2017-09-29 修订日期：2018-01-20 |
| DOI： |
| 中文关键词: 心流体验 网络购物 用户体验设计 交互设计 |
| 英文关键词: flow experience online shopping user experience design interactive design |
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| 中文摘要: |
| 目的 探究能给网购者带来良好购买欲望和用户体验的网络购物平台的设计方法。 方法 以心流理论的3个阶段9种特征为理论依据，充分挖掘网购平台用户的心理特征和需求，分析得出能给用户带来良好体验的设计方法。结论 心流理论在网购平台上的设计可以给消费者带来优质的交互体验，并为网购平台提供更好的商业价值。 |
| 英文摘要: |
| It aims to explore the method of online shopping platform that can bring good purchasing desire and user experience to online shoppers. According to the three stages and nine characteristics of flow experience as the theoretical basis, it fully excavates the psychological characteristics and requirements of online shoppers. Then it analyzes and concludes the design method that can give users nice experience. Based on the flow theory when designing, the design of online shopping platform can provide consumers with high-quality interactive experience, and to provide better business value for online shopping platform. |
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