| 傅小龙,金秋.黄海电影海报的文艺性与商业价值剖析[J].包装工程,2018,39(2):254-258. |
| 黄海电影海报的文艺性与商业价值剖析 |
| Analysis of the Artistic and Commercial Value of the Huanghai Film Posters |
| 投稿时间：2017-09-11 修订日期：2018-01-20 |
| DOI： |
| 中文关键词: 电影海报 文艺性 商业性 东方美学 |
| 英文关键词: Film poster literature and art commercial oriental aesthetics |
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| 中文摘要: |
| 目的 从美学和商业价值研究黄海电影海报。方法 通过剖析黄海电影海报的创作手法与价值，从汉字构成、传统水墨、中国哲学、色彩切换、情感营造以及视觉冲击等多方面，阐述黄海电影海报以充分的文艺性主导电影商业性的成功之道。结论 电影海报是电影商业推广的重要手段，但商业价值的功利性常会冲淡或掩盖电影海报作为视觉传达设计的文艺性。黄海电影海报设计不断给予人们新的视觉体验，彰显了东方美学在中国电影海报设计中的独特地位。 |
| 英文摘要: |
| It aims to study the Yellow Sea film posters from the aesthetic and commercial value. Through analysis of the creation and value of the Yellow Sea movie posters, from Chinese characters structure, traditional ink, Chinese philosophy, color switching, and create emotional visual impact and other aspects, it tries to expound the Yellow Sea movie poster to the fully dominant success of commercial films. To highlight the movie poster is an important means to promote the film business, emphasizing the value of commercial promotion, but the utilitarian nature of the commercial value often dilutes or covers up the film poster as a visual communication design of the literature and art. The Yellow Sea film poster design can give people a new visual experience, in order to highlight the unique oriental aesthetics in the design of China's unique position in the movie poster. |
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