| 张凌浩,娄明,何娟.产品符号感官体验中的艺术通感转译[J].包装工程,2018,39(6):14-19. |
| 产品符号感官体验中的艺术通感转译 |
| Art Synaesthesia Translation in the Sensory Experience of Product Symbol |
| 投稿时间：2018-01-09 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.004 |
| 中文关键词: 艺术通感 产品符号 感官体验 设计转译 体验场景 |
| 英文关键词: art synaesthesia product symbol sensory experience design translation experience scene |
| 基金项目:江苏省“六大人才高峰”项目（JY-002）；江苏省第五期“333工程”项目（2016Ⅲ-2517） |
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| 中文摘要: |
| 目的 对产品符号感官体验中的艺术通感转译进行分析。方法 以用户的符号体验本身为起点，针对产品的特性，从社会、心理、环境、哲学等维度进行多角度的探究。结论 产品符号作为意义的载体，与用户的交互并非仅是通过视觉途径的单一感知，更是涉及到“五感”的多感官途径。艺术的通感则是在不同感官及心理因素单一互动的基础上，进一步通过它们之间的相互连接与相关转化，进而实现从感官到情感的综合体验，因此，可以进一步研究其内在的机制与产品在体验设计中的通感转译过程及特性，进而探讨出通感在产品符号体验设计中的构建策略、转译重点与不同应用，从而使用户获得更加微妙及深刻的体验。 |
| 英文摘要: |
| It aims to analyze the art synaesthesia translation in the sensory experience of product symbol. It takes the user's symbol experience as the starting point, and probes into the characteristics of the product from the social, psychological, environmental, philosophical and other dimensions. Product symbol is the carrier of meaning, and the interaction with users is not only through the single perception of visual pathway, but also the multi-sensory pathway of "five senses". Art synaesthesia realizes the integrated experience from the sensory to emotion, on the basis of single interacting by different senses and psychological factors, and also the mutual connection between them and the related transformation. Therefore, its internal mechanism and the product in the experience in the design of synaesthesia translation process and characteristics is further studied to discuss the construction strategy, translation focus and different application of synaesthesia in product symbol experience design, in order to obtain more subtle and profound experience. |
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