| 宋冬慧,杨垚.广西贺州客家围屋旅游品牌策划与推广研究[J].包装工程,2018,39(6):52-56. |
| 广西贺州客家围屋旅游品牌策划与推广研究 |
| Planning and Promotion of Hakka Around-Houses Tourism Brand |
| 投稿时间：2017-11-19 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.011 |
| 中文关键词: 贺州客家围屋 旅游品牌 设计应用 形象基因 |
| 英文关键词: Hezhou Hakka Around-Houses tourism brand design application image gene |
| 基金项目:大学生创新训练项目“广西贺州客家围屋旅游品牌策划与推广”（201510595052）；政府数字传播与文化软实力研究中心科研项目（ZFZD1508008）；广西高校科研项目（LX2014126） |
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| 中文摘要: |
| 目的 对广西贺州客家围屋目前的现状进行调研分析，结合国内外城市品牌设计和旅游品牌建设的趋势对贺州客家围屋旅游品牌的定位以及未来的旅游品牌目标进行阐述。方法 通过给客家围屋的旅游品牌形象进行设计，展现客家围屋地域特色文化符号在现代应用设计中的转换和呈现。结果 以便适应现代社会生活及品牌传播方式的改变。通过对贺州围屋基因形象的提取，从而建立起品牌策划设计元素的符号数据库，得出推广的依据。结论 通过对贺州围屋旅游品牌策划与推广，从而获得流通和发展，成为地方发展的重要竞争力。 |
| 英文摘要: |
| It aims to analyze the present situation of Hakka Around-Houses in Hezhou of Guangxi, and discuss the orientation of Hakka Around-Houses tourism brand and the future tourism brand target in combination with the trend of domestic and international urban brand design and tourism brand construction. The conversion and presentation of Hakka Around Area cultural symbols in modern application design are made, so as to adapt to the changes of modern social life and brand communication mode through the design of Hakka Around-Houses' tourism brand image. The symbol database of brand planning and design elements is established, and the basis of the promotion is obtained through the extraction of gene image of Hakka Around-Houses. The circulation and development have become the important competitiveness of local development through the planning and popularization of tourism brand of Hezhou around house. |
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