| 江晨,刘琼.基于交互理念下茶叶包装设计的思考[J].包装工程,2018,39(6):63-68. |
| 基于交互理念下茶叶包装设计的思考 |
| Consideration on Tea Packaging Design Based on Interactive Concept |
| 投稿时间：2017-10-31 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.013 |
| 中文关键词: 交互理念 包装设计 信息传达 |
| 英文关键词: interactive concept packaging design information transfer |
| 基金项目:湖北省教育科学规划重点课题《地方独立院校艺术设计本科专业应用型人才培养模式创新研究》（2015GA067）；武汉学院校级教学改革研究重点课题《艺术设计专业课程行程式评估教学模式的建设研究》（JY201606） |
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| 中文摘要: |
| 目的 分析交互理念下茶叶包装设计的价值与方法，对茶叶包装设计进行研究，为茶叶包装设计提供建议，实现更具交互和情感价值需求的茶叶包装产品设计。方法 基于对交互理念内涵的分析，对茶叶包装设计对消费者决策的影响、交互理念导入茶叶包装设计的价值及设计方法进行了探讨，并结合相关实例进行深入研究，剖析茶叶包装设计成功的核心要素。结论 在交互理念影响下，提高茶叶包装设计的审美水平与效果，增强茶叶包装设计与受众之间的互动，满足人们的个性化需求和审美需求。 |
| 英文摘要: |
| It aims to analyze the value and method of tea packaging design in the concept of interaction, to study the tea packaging design, to provide suggestions for tea packaging design, to achieve more interaction and emotional value demand of tea packaging product design. Based on the analysis of the connotation of the interactive concept, it discusses the influence of tea packaging design on consumer decision-making, the value of interactive design into tea packaging design and the design method, combined with relevant examples to carry out in-depth study, explores the key elements of successful packaging design. Under the influence of interaction concept, the aesthetic level and effect of tea packaging design are improved, and the interaction between tea packaging design and audiences is enhanced to meet individual needs and aesthetic needs. |
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