| 王国彬.“以展带产”的博物馆文创产品设计策略研究[J].包装工程,2018,39(6):114-118. |
| “以展带产”的博物馆文创产品设计策略研究 |
| Design Strategy of Drive the Product by Exhibition about Museum Cultural and Creative Products |
| 投稿时间：2017-12-25 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.023 |
| 中文关键词: 文创2.0 临展产品化 以展带产 逆设计 菏泽百宝 |
| 英文关键词: cultural and creative industries focus 2.0 temporary exhibition production drive the product by exhibition reverse design Heze cultural relics |
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| 中文摘要: |
| 目的 通过“以展带产”博物馆文创产品设计策略的研究，应对“文创2.0”阶段出现的新问题，着力于产品的系统设计，完成中国优秀传统文化的创造性转化与创新性发展，促进文创产业的与时俱进。方法 通过对目前博物馆文创产品设计的相关弊病进行研究，提出“以展带产”博物馆文创产品设计策略，完成“文创2.0”阶段的设计开发观念的更新，并通过例证说明“以展带产”设计策略的具体实践应用。结论 “文创2.0”的产业重点在产品的系统设计而不是一件产品本身，只有走出博物馆这个象牙塔，博物馆的文创产品才能真正实现文化的开枝散叶，真正实现“文物活起来”的终极目标。 |
| 英文摘要: |
| Through the study on exhibition industry museum of cultural and creative product design strategy, according to the innovation of 2 stage, focus on system design, the creative transformation and innovative development of Chinese excellent traditional culture is completed to promote the cultural and creative industries to keep pace with the times. Based on the analysis of the current museum of cultural and creative product design related defects, it puts forward to "exhibition" museum of cultural and creative product design strategy, completes the "the 2" stage of the design and development of ideas, and explains the practice of "application to exhibition production design strategy through examples. "The cultural and creative industries focus 2.0" in the system design of products is rather than a product itself, only out of the Ivory Tower Museum, museum of cultural and creative products can really achieve cultural flourishing, achieve the ultimate goal of "Living Cultural Relic" real. |
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