| 辛晨旭.包装的系列化设计探究[J].包装工程,2018,39(6):259-261. |
| 包装的系列化设计探究 |
| Serialization Design of Packaging |
| 投稿时间：2017-11-11 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.050 |
| 中文关键词: 包装设计 系列化 表现形式 |
| 英文关键词: packaging design serialization forms of expression |
| 基金项目:内蒙古自治区高等学校科学研究项目“符号学视角下蒙古族传统图形在视觉传达设计中的应用研究”（NJSY302） |
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| 中文摘要: |
| 目的 探究现代包装设计的系列化设计思路及策略。方法 从系列化设计产生的背景入手，结合系列化包装设计的表现形式及独特优势，对系列化包装设计展开探究，并以糖果、日用品及酒的包装为例，总结系列化设计的方法。结论 在包装设计中突出系列化特点，可以形成统一的视觉形象，获得统一中富含变化的视觉效果，为产品包装加分。包装的系列化设计是一种视觉的重复强化刺激，其能够有效增强商品包装的识别力，促使消费者接受商品。设计师要不断探索和研究系列化包装的系列化特点与表现商品特性之间的形式关系和手法，正确应用系列化设计的方式方法，在实现视觉上的美感、吸引消费者注意力的基础上，进一步刺激消费者的购买欲望，以满足现代商品经济发展竞争和消费者审美趋向的双向需要。 |
| 英文摘要: |
| It aims to explore the serialization design ideas and strategies of modern packaging design. The design method of the background from the series of combined form series of packaging design and unique advantages, explores a series of packaging design, and candy, daily necessities and wine packaging as an example, summarizes the method of series design. In the packaging design to highlight the serialization characteristics, can form a unified visual image, to obtain a unified variety of visual effects, packaging products for extra points. The serial design of the packaging is a kind of visual repetitive stimulation, which can effectively enhance the recognition of commodity packaging and promote the consumer to accept the goods. The designer to constantly explore and research of series packaging series characteristics and performance characteristics of the commodity form relations and practices, the correct method of application series design method, based on visual beauty, attract consumer attention, to further stimulate consumer desire to buy, in order to meet the needs of the development of modern commodity economy competition way and consumer aesthetic trends. |
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