| 龙惠敏.论商品包装的情感化设计[J].包装工程,2018,39(6):262-265. |
| 论商品包装的情感化设计 |
| On Emotional Design of Commodity Packaging |
| 投稿时间：2017-11-12 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.051 |
| 中文关键词: 商品包装 情感化设计 占有率 |
| 英文关键词: commodity packaging emotional design occupancy |
| 基金项目:江苏省高校哲学社会科学项目（2015SJD635） |
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| 中文摘要: |
| 目的 探究商品包装的情感化设计理念及其在各种包装领域的实际应用。方法 从包装设计的发展历程出发，结合情感化包装设计在提高商品识别性、强化市场导向性、决定实际消费行为等方面的重要价值，探讨情感化设计在礼品包装、食品包装、化妆品包装领域的具体应用方式，并以具有代表性的实例对具体的应用方法进行展示和论述，总结情感化包装设计的主要特点及未来发展趋势。结论 情感化的商品包装设计是目前广受设计师推崇的全新的包装形式，其能够达到一种非生命的商品与人的情感相统一的境界，使原本平庸无奇的应用与被应用者之间产生一种极为奥妙的情绪，并且借助商品包装自身的情趣化语言与人交流沟通，实现更大意义上的情感共鸣，从而极大地增加商品的附加值。 |
| 英文摘要: |
| It aims to explore the emotional design concept of commodity packaging and its practical application in various packaging fields. From the development of packaging design, combined with the emotional packaging design in improving the commodity identification, strengthening market orientation, determining the important value of actual consumer behavior, it explores the emotional design in the gift packaging, food packaging, cosmetics packaging industry specific applications, and examples of representative display and discusses the specific application methods, and summarizes the main features of the future development of emotional packaging design trends. Emotional packaging design is currently popular form of packaging new fashion designers, which can achieve a non life commodity and people's feelings is unified realm between the plain application and be used to produce a very subtle emotions, and by means of the packing of the goods themselves the appeal of the language to communicate with people, to achieve a greater sense of emotional resonance, which greatly increase the added value of goods. |
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