| 徐燕.旅游城市导识系统的视觉要素研究[J].包装工程,2018,39(6):266-270. |
| 旅游城市导识系统的视觉要素研究 |
| Investigation of Visual Elements in Visual Guiding System of Tourist Cities |
| 投稿时间：2017-11-12 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.052 |
| 中文关键词: 旅游城市 导识系统 设计要素 |
| 英文关键词: tourist cities visual guiding system design factors |
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| 中文摘要: |
| 目的 导识系统是旅游城市形象的重要评价指标，融入城市环境的方方面面。分析旅游城市导识系统的视觉要素，为合理设置视觉导识指明方向，方便游客游玩，展现城市形象。方法 通过分析旅游城市导识系统的视觉要素，以城市地域特色为基础，了解游客以及生活在城市中人们工作和生活的需求，对导识系统中的图形导识、文字导识、色彩导识和形态导识进行设计研究，以实现区域识别、地标识别、方向识别以及社会公共信息的传播。结果 旅游城市的导识系统视觉要素设计需遵循系统性、功能性、艺术性以及文化性原则。结论 基于此设计的导识系统才能用多种形式去引导游客，实现旅游城市的服务功能，提升旅游城市的亲和力与友好程度，促进城市旅游产业的快速发展。 |
| 英文摘要: |
| Visual guiding system is an important competitive way, and it is one of the evaluation indexes for the brand of tourist cities. The visual elements of the tourist city guidance system are analyzed, and the direction of the visual guidance is set up reasonably, the tourists are convenient to play, and the city image is displayed. Through the analysis of the visual elements of tourism city sign system, based on the city regional characteristics, the tourists as well as living in the city of people's work and life needs are understood, the guidance system of graphic guide, text guide, color and shape guide is designed and researched to achieve regional landmark recognition and communication recognition, recognition and direction of social public information. The design of visual elements in the guidance system of tourist cities should follow the principles of systematic, functional, artistic and cultural. Based on these factors, the designed visual guiding system can meet the needs of tourist cities. It can apply various forms to attract visitors, demonstrate the different functional services of tourist cities and accelerate the development of the chain of tourist industries. |
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