| 产婵,赵克理.论中国水墨元素与现代招贴设计的协同融合[J].包装工程,2018,39(6):271-275. |
| 论中国水墨元素与现代招贴设计的协同融合 |
| Discussion on the Cooperative Integration of Chinese Ink and Wash Elements and Modern Poster Design |
| 投稿时间：2017-11-20 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.053 |
| 中文关键词: 水墨元素 招贴设计 协同融合 创新 |
| 英文关键词: ink and wash poster design cooperative integration innovation |
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| 中文摘要: |
| 目的 通过使用协同融合法，探索水墨元素在现代招贴设计中的应用途径。方法 分析协同融合法的特点和技术路线，提出水墨元素“融”入招贴设计的两种创新思路，即“物理融合”和“化学融合”的概念，并通过相关案例论证两种思路在中国水墨元素与现代招贴设计融合中的作用。结论 水墨元素作为招贴设计的设计语言，是对现代招贴设计的再创新。通过对《舌尖上的中国——花生酥》、《污水》系列、“自然的奇迹”、“太极水墨龙”、“亚运五色系列”几个案例的分析可以看出，协同融合法适用于现代招贴设计，以创意想法作为“溶”合的切入点，再结合“物理融合”或“化学融合”的思路，可以很好地将以水墨元素为代表的中国传统文化与现代招贴设计相互融合。 |
| 英文摘要: |
| It aims to explore the application approaches of Chinese ink and wash elements in modern poster design by cooperative integration. It analyzes the characteristics and technical route of cooperative integration, and propose two innovative methods for integration of Chinese ink and wash elements into poster design, the concepts of "physical integration" and "chemical integration", meanwhile proving effects of the two ideas in integration of Chinese ink wash elements and modern poster design through relevant cases. As the designing language of poster design, ink and wash elements are re-innovation for modern poster design. Via analysis of the cases that "A Bite of China-Peanut Crisp" "Sewage" series, "Miracle of Nature", "Tai Chi Ink and Wash Dragon" and "The Asian Games Five Colors Series", it is showed that cooperative integration is suitable for modern poster design, using innovative ideas as breakthrough point, and combining thoughts that "physical integration" and "chemical integration" can integrate Chinese ink and wash which is an example of Chinese traditional cultures into modern poster design well. |
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