| As a new cultural phenomenon and economic phenomenon, cultural consumption has become the focus of social attention, considering the museum creative product design in the context of cultural consumption, to expand the new ideas of the museum creative product design. Avoid from the one-way aesthetic point of view of creative design, from the perspective of cultural consumption into the museum of creative products design research. With the development of society economy, consumers walking into museum have become the fashion of society. Centering on the context of cultural consumption, the new intention of the design of the museum's literary creation products is analyzed. The design principles have been put forward, that is, situation utilization, cultural creativity, audience needs, brand integration. The strategies of the museum's literary creation products have been constructed, that is, cultural value first, creating museum's original brand; mining cultural themes, developing series products; continuing cultural creativity, creating secondary consumption; cultural transmission as the most important, integrating the non-material and physical products; subdividing cultural consumer groups, developing diversified product, to provide effective design reference for design practice. |
