文章摘要
周敏,陈璐晴,周睿.基于眼动追踪的美食设计新媒体视觉体验研究[J].包装工程,2018,39(8):146-150.
基于眼动追踪的美食设计新媒体视觉体验研究
Visual Experience of Culinary Design Based on Eyetracking Testing
投稿时间:2017-11-12  修订日期:2018-04-20
DOI:10.19554/j.cnki.1001-3563.2018.08.029
中文关键词: 食物设计  眼动追踪  新媒体传播  视觉体验
英文关键词: food design  eye tracking  new media communication  visual experience
基金项目:成都市科技局软科学项目(2015-RK00-00211-ZF);四川省教育厅研究基地川菜发展研究中心2018年项目;西华大学工业产品设计教学团队支持项目(05050034)
作者单位
周敏 西华大学 美术与设计学院成都 610039 
陈璐晴 西华大学 美术与设计学院成都 610039 
周睿 西华大学 美术与设计学院成都 610039 
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中文摘要:
      目的 在新媒体时代下,美食主题的互联网平台从PC端向移动应用端乃至全媒体发展,其视觉设计也发生着变化,使美食设计迎来了新的发展契机,赋予了美食文化独特的视觉体验。方法 采用眼动仪对选取的16名用户进行测试,并结合用户访谈,对当前热门的美食移动应用产品APP进行实验测试与设计分析,挖掘移动端美食图片内容的视觉特征。结论 美食设计受场景、色彩、通感等因素影响,改善相关影响因素将有利于提高美食设计在新媒体中的视觉体验。
英文摘要:
      On the background of new media time, the food-related Internet platforms have changed from PC to mobile and all-media, while the visual design of them also occurred in the potential changes, which provides the food design with a new opportunity for development and also gives a unique cultural experience of food culture. Therefore, we took 16 people who had direct product experience as test users, carried on the experiment test by eye trackers and interviewed them, then took experiment test and the design analysis to the present popular food application product APP, trying to draw the visual characteristics of the food pictures on the mobile side. It analyzes and presents the new trend of the use of food design in the new media. Food design has been influenced by scene, color, synaesthesia and other factors, and improving the relevant factors will help improve food design in the new media visual experience.
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