| 宁彤彤,季铁,闵晓蕾.基于侗族鸟图腾文化的数字创意产品开发[J].包装工程,2018,39(10):34-39. |
| 基于侗族鸟图腾文化的数字创意产品开发 |
| Digital Creative Product Development Based on the Kam Minority's Bird Totem Culture |
| 投稿时间：2018-03-14 修订日期：2018-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.10.007 |
| 中文关键词: 侗族鸟图腾文化 文化创意产品设计 设计流程 双创模式 |
| 英文关键词: the Kam minority's bird totem culture cultural and creative product design design process dual-invasive mode |
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| 中文摘要: |
| 目的 以侗族鸟图腾文化为研究依据和切入点，探索地域文化数字创意产品开发的设计流程，促进地域文化的传播和当地文化产业的发展。方法 从地域文化研究的角度对侗族鸟图腾文化资源进行整合梳理，建立知识资源框架；以“手工艺者创业+学生创新”的双创模式为途径，以智能硬件技术与传统文化结合为手段，探索侗族鸟图腾文化数字产品设计的新模式。结论 通过智能硬件技术的运用，能创造寓意多元文化丰富性与生动性的侗族鸟图腾文化产品；通过与当地手工艺者合作，能帮助树立当地民众的文化自信，激发其对新技术的学习兴趣，有效建立当地文化发展的内在机制，并创造就业，促进侗族地区文化创意产业的发展。 |
| 英文摘要: |
| Taking the Kam minority's bird totem culture as the research basis and cut-in point, it explores the design process of the development of regional cultural digital creative products, and promotes the spread of regional culture and the development of local cultural industry. From the perspective of regional cultural studies, we integrated the bird totem cultural resources and established a framework of bird knowledge resources. Furthermore, we used the dual-creation model of "craftsman entrepreneurship+student innovation" as a means. Combining intelligent hardware technology with traditional culture, the new model of the Kam bird totem cultural digital product design is explored. Through the intelligent hardware technology, it is possible to create a bird totem cultural product that embodies the richness and vividness of multiculturalism. By cooperating with local craftsman, it can help build local people’s cultural self-confidence and stimulate their interest in learning new technologies. Furthermore, it can establish the internal mechanism for the development of local culture and create employment to promote the development of the cultural and creative industries in the Kam region. |
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