| 凌霓,张姮.互联网+时代创意农业产品的包装设计研究[J].包装工程,2018,39(10):57-63. |
| 互联网+时代创意农业产品的包装设计研究 |
| Packaging Design for the Products of Creative Agriculture in Internet Era |
| 投稿时间：2017-10-21 修订日期：2018-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.10.011 |
| 中文关键词: 互联网+ 创意农业 产品包装设计 |
| 英文关键词: internet+ creative agriculture product packaging design |
| 基金项目:教育部人文社会科学研究项目“互联网+创意农业”的品牌化机制研究（16YJCH142） |
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| 中文摘要: |
| 目的 通过提升互联网+时代创意农业产品的包装设计，打造高附加值的创意农业品牌。方法 通过对互联网+时代创意农业产品进行分类，并对包装设计的现状和设计原则进行分析，提出互联网+时代创意农业产品的包装设计策略，并在此基础上提出互联网+创意农业产品的包装设计方法。结论 针对国内农产品的包装形象普遍低档、混乱、缺乏设计感和品牌质感的现状，提出创意农业产品的包装设计方法体系，为创意农业的品牌化发展提供借鉴。 |
| 英文摘要: |
| It aims to discuss the way to build high value-added creative agriculture brand by improving the packaging of the products. It tries to find the problems by discussing the classification of creative agricultural products and analyzing present status of the product package design. It puts forward product packaging design strategies for Internet+ creative agriculture through the analysis on the packaging design principles and the 4-word formula. It puts forward the systematic design methods of product packaging for improving the branding of creative agriculture, according to the present low-grade image of domestic agricultural product packaging with confusion, lack of sense of design & brand quality in Internet Era. |
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