| 黄钺.平面设计的“立体化”研究[J].包装工程,2018,39(10):245-248. |
| 平面设计的“立体化”研究 |
| "Three Dimensional" of Graphic Design |
| 投稿时间：2018-01-20 修订日期：2018-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.10.046 |
| 中文关键词: 平面设计 立体化 可行性 |
| 英文关键词: graphic design three-dimensional feasibility |
| 基金项目:青岛市社科规划项目《青岛知名企业文化研究》（QDSKL140428） |
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| 中文摘要: |
| 目的 随着信息化时代的到来，互联网的广泛应用，技术革新以及信息载体的转变对传统设计的冲击是巨大的，如何在新的形势下建立起适应新时代的设计理念与思路成为设计师们要面临的重要课题。方法 平面设计要打破原来固有的思路，适应时代的发展呈现出“立体化”的新面貌，并且深入探究“立体化设计”的可行性。这里将从平面设计中“立体化”的实现方式展开探讨，从点线面、色彩、质感等方面进行阐述；进而从书籍装帧设计、包装设计、海报设计、标志设计4方面深入探讨具体的应用方式，并将“立体化”设计的实例加以分析。结论 将“立体化”表现形式置于平面设计中，能够为平面设计注入新的活力，丰富平面设计的形态，创造更广泛表现的可能性，促进平面设计的长远发展。 |
| 英文摘要: |
| With the coming of information age and the wide application of Internet, the technical innovation and the transformation of the information carrier is huge impact to the traditional design, how to establish adapt to the new era under the new situation of the design concepts and ideas become designers facing the important issue. The graphic design should break the original thought, adapt to the development of The Times and present the new face of "three-dimensional", and deeply explore the feasibility of "three-dimensional design". It discusses the implementation of "three-dimensional" in graphic design, from point line, color, texture, etc. Furthermore, it discusses the specific application methods from the aspects of book binding design, packaging design, poster design and logo design, and analyzes the examples of "three-dimensional" design. "Three-dimensional" in the form of expression in graphic design, graphic design is able to inject new vitality, rich form of graphic design, creating the possibility of a broader performance, promote the long-term development of graphic design. |
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