| 张凯.民族文化元素在平面设计中的应用[J].包装工程,2018,39(10):253-256. |
| 民族文化元素在平面设计中的应用 |
| The Application of National Cultural Elements in Graphic Design |
| 投稿时间：2018-01-10 修订日期：2018-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.10.048 |
| 中文关键词: 民族文化 平面设计 元素 |
| 英文关键词: ethnic culture graphic design element |
| 基金项目:黑龙江省哲学社会科学研究规划项目（16YSE02）；黑龙江省属高校基本科研业务费基础研究项目（2016-KYYWF-0916）；黑龙江省教育厅基本科研业务费科研研究项目（2017-KYYWF-0708）；黑龙江省社科研究规划项目（16YSE07） |
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| 中文摘要: |
| 目的 随着全球化的进程，中西方文化的结合，人们有了新的价值观和审美观，在平面设计领域越来越多的设计师也开始探索新的发展根基，开始花费更多的时间挖掘中国传统民族文化元素，寻找其与平面设计的契合点，并努力实现两者的共同发展。方法 着重从书法、年画、剪纸以及水墨4个元素着手，阐述中国传统民族文化在现代平面设计中的运用，并探寻民族元素独具特色的韵味，分析其与平面设计融合存在的不足之处，探讨如何更创新性、多元化地结合，以及中国传统民族文化元素对于现代平面设计所具有的重要意义。结论 通过研究希望两者的融合可以既传承发展了中国传统民族文化和民族精神，又提升了现代平面设计作品的内涵，丰富了现代平面设计的表现形式，使其更具有学术研究与设计应用的价值。 |
| 英文摘要: |
| With the process of globalization, the combination of Chinese and Western cultures, people have new values and aesthetics. In the field of graphic design, more and more designers are beginning to explore new development foundations and begin to spend more time. Excavate the elements of Chinese traditional national culture, find its point of integration with graphic design, and strive to achieve the common development of both. This article focuses on the four elements of calligraphy, New Year painting, paper cutting, and ink painting. It expounds the use of traditional Chinese national culture in modern graphic design, and explores the distinctive charm of ethnic elements, and analyzes the deficiencies of its integration with graphic design. Explore how to combine more innovative and diverse, and the significance of traditional Chinese national cultural elements for modern graphic design. Through the study of this paper, it is hoped that the integration of the two can inherit the traditional Chinese national culture and national spirit, and enhance the connotation of modern graphic design works, enrich the display form of modern graphic design, and make it more academic research and design applications. the value of. |
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